About Us

During my stay in Switzerland as a software engineer, I experimented to cook food at home, but quickly figured that I would use food delivery apps (Just Eat, Uber Eats, etc.) to order food. Only later did I find out how expensive and unreliable they were and how their arrival estimates don’t mean a thing in practice. Some of these (Dabbavelo) just shut down entirely, while others do not have a restaurant offering large enough for their customers to choose from to be an attractive option. As a repeating customer, restaurants told me to call them instead to perform the order. But why? I wanted to find out more.

It turns out that their contracts with these intermediaries come at a cost. Their marketing exposure costs hefty upfront and per-order fees. More often than not, restaurants cannot do their own marketing or offer a lower price on their website, either because it’s outright forbidden, or because their website is outranked on Google due to a higher PageRank. Considering the blood, sweat and tears that went into building an entire restaurant from the scratch, the staff, the building, the food, surely there must be a better way to offer food to customers than just ending up as one of many unrecognizable or indistinguishable options on the provider’s marketplace.

The way is to own yourself, not sell yourself away. Digital Food fills the gap which restaurants experience that believe in their own brand: either sell your brand away with financially crippling “2-for-1” or “40% off” orders in an attempt to gather any attention of customers at all, or have no technical means to attract customers on the most popular newest devices.

Digital Food believes in the value of consumer electronics such as smartwatches for convenient food ordering on-the-go so that they’re not just novel and shiny, but deliver actual business value. Something that actually gives them meaning. So that people can directly order from my smartwatch in a crowded tram and be greeted by the food by the time they arrive home, without looking for their phone. With a global smartwatch market size projected to grow from $29.31 billion in 2023 to $77.22 billion by 2030 and mobile Internet increasingly supported on these devices, Digital Food digitizes your restaurant for smartwatches.

This idea of ownership, building and marketing your brand, staying authentic to your individual vision, values and personality is one I want to promote. Hence, the app is highly configurable to your liking: order modes (e.g., if delivery is not supported), graphical elements (colors, images, backgrounds etc.) and much more. Everything with your own access, with instant changes, all in self-service. With pictures and sample values to understand each of the app configuration options, and the option to change the food (name, description, options, price) at any time.

Behind each restaurant is an idea that motivated to enough discipline, focus and consistency to carry through. Digital Food offers the technical expertise to provide not yet another marketplace of restaurants, but an individually configurable app, which restaurants can attract their clients to. No restrictions on how restaurants shall and shall not promote themselves so that their marketing abides by a restrictive contract, but ownership of their success, growth and trust of their client base.

If you are interested in digitizing your restaurant for consumer electronics, please get in touch. Let us create your success story together.

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Daniel Rychlewski

Founder & CEO